Finance
To meet a shifting market, distinguish themselves as a trustworthy leader within the digital currency space, and better connect with developers, fintechs, and big banks, Rail set out to evolve their brand. They wanted a way to visualize streamlined global commerce. Together, we transformed this idea into a brand identity that abstracts money movement, communicates ease of use, and stands out with visuals that feel both familiar and uniquely their own.
We used modular layouts to balance the organic bloom motif, appeal to developers with a building block style, and keep Rail firmly in the tech space.
The color bloom represents global money movement through both shape and color. While green dominates the financial space (some might even say it’s overdone), we chose something unexpected: orange. Blended together, the colors create a sunset effect, reinforcing the idea that no matter the time, Rail will move your money where it needs to go.
