AI
Alkemi allows developers to explore, experiment, and buy specific, quality data slices directly from data providers that they need to build ambitious AI products. Data that, previously, only enterprises could afford. We’re in a new era of innovation and discovery, so taking inspiration from Renaissance imagery felt just right. Together, we built a brand that embodies exploration and innovation without feeling hypertechnical.
We can’t turn lead into gold, but we did turn the alchemical symbol for creation into a logo that signals exploration and invention for the developers and data providers Alkemi serves.
Alchemical symbol for creation
Logo explorations
Da Vinci’s famous sketches are synonymous with creation and imagination. We borrowed this visual language to signal that the doors are wide open—with AI, anything’s possible.
To balance the brand’s tactile feel and place Alkemi squarely in the digital world, we developed icon systems that speak to each audience. Pixels for developers to harken back to the early internet days and points for vendors to symbolize data points.
