Non-profit
Public transit can feel intimidating to commuters who rely solely on their cars, especially when local infrastructure prioritizes car culture. Biking and walking aren’t as fast—but they sure are delightful. We helped 50 Corridor TMA create an upbeat brand that welcomes folks into sustainable transportation choices. No shame or guilt-tripping, just more options for getting around.
The natural beauty of Sacramento served as the inspiration for this color palette. From sunshine to tree-lined paths to swaying golden fields—the gorgeous sights commuters can savor on their way to work.
A bright, energetic motif weaves through the brand to create a sense of movement. Each variation represents an alternative to traditional driving.
Getting started with sustainable transportation is the hardest part. But what if the bus was excited to see you? We created a campaign that extends an invitation to Sacramento residents, encouraging them to meet their options, experience the benefits, and spread the word.
In our latest campaign for 50 Corridor, we collaborated with their team to highlight some of the Sacramento area's cultural cornerstones and preferred modes of transportation. This campaign aims to remind its audience that the beauty and wonder that peppers their community is only a bike ride or bus stop away.
We knew that the illustration style for this campaign had to strike the balance of making the sites and modes of transportation feel magical, while also being recognizable. A bright and welcoming colors, to convey the feeling that using public transport can be a fun and exciting experience. By using a flat style, abstract layouts and moments of texture create layers of visual interest.
