It’s easy to say no.

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“I don’t like that.”

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“That sucks.”

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“Lol, I can tell you about a million reasons why this won’t work.”

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No is a decisive and powerful tool.

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But in the creative process, here’s the thing about saying no—it closes people off,it kills imaginative and generative thinking, it shuts down possibility.

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It’s much harder to say yes, to look at the possibility of an idea, to encourage others to see it with you.

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But once you start saying it, you create more possibility and momentum, it generates ideas and work people didn’t know they were capable of creating.