As a writer, I’m instantly skeptical of writing advice. The best I ever read, though, the only thing I tell anyone who asks me for advice, is this:

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Follow your strengths, manage your weaknesses.

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As creatives and creative directors, we push ourselves and others to strengthen what we perceive as weaknesses. We call this growth.

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What if instead we redirected that energy to encourage people to double, triple, infinity down on what they do best? What if that was growth?

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What might we make with such focus and support?

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Your strengths are your talents. They make you special. Trust them, follow them, keep building them up.

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Worry less about your weaknesses.