When someone asks you “How do you stay inspired?” what do you say?

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I say, “Everything is interesting.”

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The creative industry is a people business and puzzle-solving business. To solve our puzzles, we have to understand people. And people are endlessly interesting.

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CEOs are interesting. Product managers are interesting. Customer success people are interesting.

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People who love your brand are interesting. People who feel indifferent are interesting. People who avoid you are interesting.

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Your mission is interesting, your product is interesting, your roadmap is interesting.

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The different timelines in which all the above collide and don’t are interesting. The cultural tides that influence those collisions and non-collisions are interesting.

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The forever-deep ways to connect it all with design and writing are interesting.

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And in my experience, you are unlikely to ever encounter two puzzles that are exactly the same. Every day will ask you to try something new.

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I believe if you can draw inspiration from the pleasurable puzzles the work itself presents you, your source of inspiration will never dry up.